Believe Diapers, a socially responsible and eco-friendly diaper brand with a true one-for-one charitable model, has launched to U.S. consumers. Born of the insight that one in three U.S. families struggles to afford diapers, philanthropy is at the brand’s core. Diaper need has a negative ripple effect, impacting an entire family’s ability to work and attend school. To help address the shortage, Believe Diapers has pledged to donate one million diapers to U.S. families in need at launch, in addition to their one-for-one diaper matching donations. Believe Diapers will partner with Good+Foundation to facilitate all diaper donations.

Of the launch, Believe Diapers’ CEO Joe Masi says, “A little over a year ago, my wife [co-founder Uli Herzner] and I became aware of the extreme diaper need in the U.S. and furthermore, the implications caused by that lack of resource. From post-partum depression to the inability to enroll children in daycare, we founded Believe Diapers in an effort to alleviate some of this largescale need.”

Diaper need is definitely a cause familiar to Good+Foundation. “Last year we saw a 500% increase in diaper requests as under-resourced families continue to struggle with diaper need in the United States,” says Katherine Snider, CEO of Good+Foundation. “Tens of thousands of families across the country will benefit from this generous donation from Believe Diapers.”

Designed to be good for babies and also good for the planet, Believe Diapers are made with bamboo, a renewable resource that is also hypoallergenic, antimicrobial and odor resistant. These super soft, absorbent bamboo diapers are also free of all harmful chemicals, preservatives and additives. Believe Diapers is focused on creating the best diapers for today’s world, because “Earth is a mother, too.”

“While everyone deserves diaper security, creating a sustainable diaper out of respect to the environment is also extremely important to us – especially for the next generation around which our diapers will be placed. As diapers are a leading cause of pollution, Believe Diapers are crafted with renewable and sustainable materials in an effort to lessen the environmental impact and footprint associated with disposable goods,” says Herzner.